Why ni 2012

2012 is destined to be one of the most extraordinary years in our history.
With so many outstanding events taking place, we’re given an incredible opportunity
to change the world’s perception of Northern Ireland.

We need to capitalize on this opportunity to reach the core aims of:
- Changing perception of Northern Ireland
- Raising our profile
- Driving visitor numbers
- Generating economic impact
- Underpinning civic pride and self-respect

We need everyone to pull together to really make the most of this. And if we do it right? Well, the benefits will be phenomenal. Have a look.

Opportunity	2012	2013	2014	2015	Total
Additional Visitors	150,000	333,000	200,000	150,000	833,000
Additional Revenue (GBP)	24 million	52 million	34 million	30 million	£140 million
Created Jobs	612	1,326	867	765	3,570